SDS – The Self Study Edition
Designing Services That Sell
Your Step-by-Step Strategic Design Formula for Designing Spell-binding Service Offers that Serve Your People, Foster Strong & Lasting Client Relationships, and Get You Paid
Uber successful service businesses don’t just happen. They are designed.
I’ll be honest with you: Running a booming service-based business in a way that resources you (and truly serves your people) is not as easy as it looks. And it certainly doesn’t happen overnight, or by chance.
Something I hear a lot (and it’s still a little wild to me, tbh) from clients or students, is: «I ideally would want a business/professional life like yours.»
And though my own entrepreneurship journey was far from smooth, I am lucky to have studied with some of the world’s best and most renowned teachers in the fields of Design Thinking and Service Design, and to have come into it with the tools I needed to establish a trusted presence, a loyal client base I am pretty much obsessed with (lil tip: we don’t leave this up to fate – it’s your job to design for the clients you want to come into your field) and exponential growth over the last few years.
And, perhaps most importantly, I can truthfully say that I have never been as fulfilled as I am right now, professionally.
That didn’t just happen. I designed for it (and paired it with consistent work over time). And most of the businesses I see thrive in my client practice… they were designed that way, too.
Service Design School is where I teach you how to design for the business you want. It covers, in great detail, the ins & outs of the invisible back end processes that need to happen in order for a service to be desirable in the front end, and to firmly establish a budding service business, or overhaul a stale existing business that either isn’t working or that no longer excites you.
I can’t wait for you to move through this curriculum that I know will benefit all iterations of your business – current and future – manifold.
Don’t risk wasting your energy, time or money building services no one wants.
Quick visioning exercise:
What would it mean for you to have clients pouring in from all over, and to witness their transformations over the course of your work together?
What would it mean for you to have your inbox overflowing with messages from grateful clients who have experienced significant positive changes as a result of working with you?
What would it be like to only work a few days a week if that’s what you choose (and to catch a matinee on a Wednesday when you damn well feel like it)? Or to be able to take an impromptu mental health day (or, you know… week), knowing you’ll have a steady business with steady clientele to return to?
Imagine being able to invest in yourself and in the growth of your business confidently. It might look like taking that training you’ve been eyeing, or hiring a VA who deals with all the tasks that are decidedly outside of your genius zone.
What would it mean for you to be able to turn away a client you really don’t vibe with, knowing there’s an infinite stream of clients looking to work with you (bye-bye scarcity mindset!). To instead be able to work with clients you are obsessed with (and who 100% recognise you) over weeks or months, and to see them thrive, knowing you have contributed true value and meaning to their life?
What would it feel like to get to use your gifts and talents every day, and to have a healthy Stripe account balance?
How would it feel to add your brand-new service offers to your site, and to soon find your calendar at capacity?
And how would it feel have a comprehensive no-fail step-by-step process that you can use every.single.time. you come up with a new service offer?
Introducing:
Service Design School
Your step-by-step strategic design curriculum to develop usable and desirable new services (or optimise your existing offerings) to build lasting client relationships, and get you paid
Service design is about building relationships. It puts the human – the person you’re providing a service to – at the center of the process, and delivers value for them by truly understanding them and catering to their needs.
What will Service Design School teach you?
Using the skills you will learn in Service Design School, you will be able to…
● Design service offers that are usable, desirable and competitive and that will keep your people booking in with you (and bring in consistent revenue)
● Pinpoint exactly which part of your service blueprint to focus your attention on to identify your highest leverage moves for maximum results
● Confidently answer the 3 game-changing questions every service provider must ask themselves to up the resonance of your offers and make your new service launches absolutely irresistible
● Draw on a vault of tools and templates for attracting, converting and keeping clients that you can keep coming back to as your offerings evolve
● Understand your own entrepreneurial energetic blueprint and your financial archetype, as well as the role your subconscious mind plays in business (and how to make that work for you)
● Use Service Design, Design Thinking and Human-centered design tools to truly understand and empathise with your target audience, so you can design your offers with intention and make booking your services a no-brainer
● Effortlessly identify areas of improvement so that you can offer your clients a thoughtful, consistent experience that supports and delights them (and keeps them referring their friends to you)
● Grow your service business while in the lean (especially if you’re bootstrapping your biz)
When you enrol now, you’ll get:
● 🖥️ 4 jam-packed modules featuring over 30 video lessons, released over five weeks, teaching you everything you need to know to design captivating service offers that are an instant 🛒 *add to cart* 🛒 for your clients
● 🧰 A toolbox of no-fail methods to gain insight into your dream client’s needs, wants and desires (so that you can create non-cookie-cutter swoon-worthy offers)
● 💡 5 creative techniques to think outside of the box (and come up with fresh & alluring solutions) for when you’re sitting slumped in front of your laptop trying to come up with a winning idea
● 🗺️ A done-for-you roadmap with 55 hot tips, prompts and ideas to effortlessly attract, convert and keep clients, and fast-track your success at any stage of the service journey
● 📚 A curated reading list of the 15 books I recommend for everything from starting out in your biz, to creating client delight, to dealing with money blocks (cause we need you to be comfortable getting paid!)
Conscious strategy
While giving you my signature blend of strategy, capacity and biz energetics, SDS is first & foremost a strategy offering. In this course, we will draw from the disciplines of Service Design, Design Thinking & Human-centered Design.
Subconscious capacity
All strategic endeavours (which happen on the conscious mind level) must be supported by expanded subconscious capacity to sustain them; therefore SDS will provide you with a selection of 🔑 key capacity expanding practices.
Biz energetics
To set the stage, in week 1, you will learn about your entrepreneurial blueprint and your financial archetype, so that you can get clear on what works for you, and set your goals and vision accordingly.
What’s inside?
Watch this short video to learn about the content of the four modules in Service Design School, and how each week’s focus ties in together to ensure energetic alignment for you & your entrepreneurial energetic blueprint, as well as market focus, client focus and design focus of your service offerings.
All that, plus these potent bonus upgrades to accelerate your biz growth:
BONUS #1
4 game-changing capacity practices to set yourself up for breakthroughs in business
You will receive four guided Kundalini practices carefully selected to enhance and boost the work we are doing on the strategic level in each module. Think: Busting through blocks, and tuning your energy field to attract high caliber clients & experiences. We’re also throwing in a potent «proof is in the pudding» 💸 prosperity meditation to amplify your riches.
BONUS #2
Behind-the-scenes biz insight & insider tips: A two-part bonus lesson
In this 2h+ bonus lesson, a Service Design School 2020 alum will share with you the BTS of their services as well as the decisions & learnings behind their service blueprint. In the Service Cross-section, you will learn exactly how they applied the framework taught in SDS (+ tons of insider tips for your own business and work flow) to fit their thriving service biz & energy blueprint.
BONUS #3
Eternal Business – A 3-Part Daily Energetic Cleansing & Protection Ritual
In this bonus class, you’ll learn the daily energetic cleansing & protection ritual I do every single day, without fail, for myself and my business.
You will fall in love with this fortifying and nourishing practice, that I personally credit with helping me be more at ease in high visibility situations (like launches!!) because I feel protected from outside aggression or possible psychic attacks. It takes about five to ten minutes, and it allows me to feel free to do what I need to do as the driving force behind my business, knowing that I've taken the time to move everything in my biz to the highest divine timeline.
⬇️ ⬇️ ⬇️ What SDS 2022 students were saying after Week 1 ⬇️
«Thank you for the amazing first week – your voice is lovely to listen to and the modules are so unique. Combined, you've got a new fan! Excited for everything that is to come.»
«I'm sooo happy and overjoyed that I'm a part of SDS. I've already devoured half of the first module yesterday and can't wait to dive into Financial Archetypes! The structure and design of SDS are truly amazing. Aesthetically pleasing and the exact right mix of input and reflection.»
«I'm so glad that I decided to re-join this round of SDS. I'm receiving so many insights and ideas for the future, it's absolutely magical.»
*hands over the mic*
Watch this short video in which Service Design 2022 grad, Jackie Nonweiler – Holistic Psychologist & Founder of Santuari – shares about her experience in Service Design School.
Says Jackie, «Most of us are experts at our own topics, but we’re not experts at running a business or creating services that people definitely want. So I signed up for Service Design School and it absolutely was something I needed.»
Ready to learn biz- & service-altering skills and make your highest leverage moves in 2022?
Dive into SDS – The Self Study Edition now and watch your services and your biz transform over the next few weeks and months.
BEST VALUE
One-time investment of
€1397
MOST FLEXIBLE
3 monthly payments of
€499
Note: Here's what will happen once you join SDS – Self Study: Give me a max of 12 hours to send you 💌 a personal welcome email and to get you set up in the course platform. Module 1 (a student favourite!!) will be unlocked and waiting for you, and you'll receive your first link pack of resources, additional insight and recommendations to go with it. You could be knee-deep in Entrepreneurial Archetypes (and sub-archetypes) and Service Design Theory by… like, tomorrow. LOVE THIS FOR YOU!
«It’s wild what value you get!»
Have a look at this video in which Chrissy – a quad right splenic Projector, coach, and Service Design 2021 grad – talks about her experience in Service Design School, and gives you her genuine recommendation.
Questions past students have asked before joining SDS:
+ 🙋🏻 I haven’t had a single paying client yet, is this course for me?
I love working with brand new biz owners, and knowing that you will have this information from the get go makes me so excited for you. I walked so you can run... Let me share what I’ve learned in four years of studying at the intersection of tech, business and design to get my degree in Business & brand building, and Service Design, AND the behind-the-scenes insight & experience I’ve gained from working with service-based entrepreneurs like you, so you can set yourself and your business up for success from the beginning.
+ 💸 I’m worried about investing money in myself and my biz when I don’t have consistent revenue coming in yet.
The reason I created SDS is because I know bootstrapping a biz is very... umm, would terror-inducing be too dramatic a choice of word? Especially when you haven't set yourself up for a steady, predictable stream of revenue yet.
I created this course so that business owners like you could learn solid, sound strategy without having to pay premium 1:1 prices. At current pricing, the SDS investment is about equivalent to 2 hours with me 1:1, and I'll be honest, it would take us way more than 2 hours to cover the methodology, tools and techniques you will learn over the course of five weeks in Service Design School.
Equally, at this price, you'll only need to book three to five sessions (depending on your pricing) in your own business to make your investment back. And if you apply the proven methods you learn in SDS, I trust that you will be able to accomplish way more than that.
Plus, there is a payment plan option below that aLlows you to pay in smaller chunks.
+ 💡 Will this be helpful if I have an established service biz?
Yes! The tools and framework you will learn in SDS were designed specifically for either new service development, or for optimising existing services. If your current offerings aren't showing results, there may be myriad reasons for that. Service Design School will provide you with a dependable, repeatable framework you can use to identify your area of focus for your biggest leverage moves forward. You will be able to use what you learn in SDS for years to come as your service offerings evolve.
A note: I redesigned my own service offers in my own established & very successful business this past summer, and using this exact framework has helped me prevent overwhelm while ensuring that the new set up is in line with my own energetics, changing needs, and the needs of my clients. So yes, this framework will grow with you as your biz evolves.
+ 💻 I've signed up for online courses before and then I never finish them...
Look, let me be honest with you: No one can do the work for you. The best strategy, the most foolproof formula and the most effective tools (which you will all get in SDS) won’t make a difference if you’re not willing to do the work of applying them in your business. If you’re looking to get the results without doing the work, then I’m sorry to say that Service Design School is probably not for you.
Having said that, you will have access to all materials for a full year which is plenty of time to go through the content and integrate the learnings. Also, I’ve designed for preventing overwhelm by releasing the modules weekly over five weeks (with one week in the middle for Deep Work & implementation) so you’ll get the content delivered in bite-size chunks.
+ ⭐ Can you guarantee my success?
To be completely honest with you, I don't think anyone can guarantee that. As with anything, your results will be dependent on different factors, such as your experience and skill in your chosen profession, and the effort you are putting into applying the course content. Therefore we cannot guarantee success. Crafting truly valuable services takes time and dedication; Service Design School will provide you with the tools you will need to achieve this result.
+ 📽️ Wait, is this for Projectors only, though?
Nope! Service Design School is not a Human Design course and will benefit all Human Design types.
+ 🔓 Will I have 1:1 access to Nadia?
No, Service Design School – the Self Study Edition does not include 1:1 support.
+ 🔍 What's the difference between SDS and working with you 1:1?
Great question! SDS is a strategy offering (with some capacity components), so it's about learning proven formulas and framework and applying them to your business. While I do offer 1:1 strategy work, I will say that most of my 1:1 clients have taken Service Design School, so when we meet for our sessions it's more about the practical application for their business and unique circumstances rather than me teaching in a 1:1 format (there are 30+ video lessons in SDS, so that would take way too many 1:1 sessions to cover).
+ ⏲️ How long will I have access to the course?
You will have access to all materials for one year – plenty of time to learn and implement, and become fluent in the language of Service Design.
+ 💳 What about refunds?
We put a lot of effort into being clear and transparent about what you can expect from Service Design School. Because this is a digital offering that will be accessible once the course begins, we do not offer refunds, and we thank you for your understanding. If you have any questions about joining SDS, you are welcome to reach out and we will be happy to help and make a genuine recommendation.
+ 💵 Can I pay via PayPal instead?
Yes, absolutely. We're not currently set up for PayPal automations, but we know some prefer it, so if that's you, just send over a quick email and we'll get that sorted.
+ ❓ How will I learn in SDS?
Over the course of five weeks, we will release four modules (with an implementation week in the middle to implement). Each module is broken down into smaller video lessons. In addition, you will get bonus materials, tools and downloadable templates, worksheets and resources.
We also want to give you a leg up in the subtle realm, so each week’s module is accompanied by a capacity practice to clear limiting programming. You will receive guided practices for busting through blocks, clearing space in your radiant body and energy field for high caliber clients and experiences, and a potent «proof is in the pudding» prosperity meditation to amplify your riches.
«Service Design School has been amazing and I needed it more than I thought I did.»
–Jennifer, Service Design School 2022 grad
Click on the video to listen to Jennifer – a holistic life coach & mind body practitioner – share about her experience of joining Service Design School just as she was getting ready to build her brand new beautiful business.
The framework
Service Design School teaches you everything I know and have learned and applied over the past decade-ish. As with any of my offerings, you can trust me to deliver a well thought out curriculum that makes sense and that takes you by the hand and guides you along the path.
Over the course of five weeks, we will cover the Who, the Whom, the What and the How of your service offers. This framework applies whether you’re just starting out and crafting a whole new offering, or if you’ve been in the game for a while and are looking to optimise your current services for maximum return and impact.
«It gave me freedom and permission to be me in my business. It helped me align with my desires in my business so I could create a service that not just my clients love, but that I love selling.»
–April, mindset coach based in Singapore (& SDS 2021 grad)
*hands over the mic*
Watch this short video in which Service Design grad 2020, Leslie Collins, Founder of Wholehearted Being, talks about her experience in Service Design School (and warns you about my dad jokes 🥴).
Service Design is the dark matter in the galaxy of a business. It comprises the invisible back end processes that make a service delightful, competitive and usable in the front end.
This course isn’t for everyone. But if it’s for you, it’s truly for you.
Hi! Nadia here! *waves* 👋🏻 As a Human Design Projector, clean fuel and energy are available to me and my co-creators through the right relationships, so it’s extra important to me that I have the right people in my programs. That’s how I can make sure I can support you in the best way.
Have a look at this list to determine if Service Design School is the right fit for you.
This is for you if…
● You are a service-based entrepreneur in the well-being, self-development or creative field.
SDS is a great fit for service-based biz owners like coaches, consultants, freelancers and creatives. In all cohorts combined, we’ve had copywriters, psychologists, therapists, business coaches, brand & creative consultants, health & nutrition coaches, movement teachers & trainers, healers, Human Design readers, Ayurveda coaches, Enneagram coaches, wellness practitioners, KonMari Home Organizers, astrologers, a facialist, Reiki healers, yoga teachers, breathwork facilitators etc.
● You either work 1:1 with clients or you offer group services (such as group workshops, teaching containers, a hands-on membership…) or a mix of both
● You are just starting out with your business and building a brand-new service and want to save yourself time & money in trial-and-error, or…
● …you have an existing business and would like to overhaul and optimise your service offerings in 2022 for optimum usability and desirability (and client delight)
● You want to do business in a way that resources you, your clients and your business
● You want to learn a proven strategic formula that works, but that is flexible enough so you can adapt it to fit what works for you and your business (and your unique energetics)
● You may have a good amount of followers on social media, but find it difficult to convert them into paying clients (that’s the sort of thing that can be designed for!)
This program is NOT for you if…
● You are specifically looking for a program that covers how to set up your business from scratch. As the name says, Service Design School focuses on crafting services, and while we do go over some other aspects of business building as well, this is not a comprehensive course on setting up a new business.
● Your main focus is to attract a large following. This may be a side effect of Service Design, but the main objective of this curriculum is to foster quality relationships rather than quantity
● You don’t want to have a business or a side hustle
● You sell only products
● You are not willing to put in the work and implement what you learn in this course
«Nadia is pure magic, her strategy knowledge is beyond, and her teaching style is so much fun. I would never know what I know about aura-aligned business, marketing & capacity work without her.»
— Christine Dominique
«I felt things open, and shifts being made, and the opportunity for my capacity to take on more. […] It was the most important aspect of my growth.»
–Naomi Nakamura, SDS grad
Bay Area-based Naomi Nakamura has been working as a coach for almost seven years. In this video, she shares about her experience as a participant in the a previous cohort of Service Design School.
Splenic Projector Naomi pops back in 3 months later to give us an update on what has shifted in her business after completing Service Design School and expanding her capacity.
«No more shooting in the dark & trying to just manifest my clients.»
«When I started my business, I knew that I wanted it to align with my Projector aura and feel intuitive. But I also live in the 21st century and, as an entrepreneur, knew that I needed to have a strategy that would support me & my business instead of just shooting in the dark and trying to manifest my clients.
Enter Service Design School! Nadia's course is fun, approachable & gives you the actionable steps you need to create offerings, and in turn, a business that is functioning at its highest potential.
The curriculum is packed with information & insight that is practical, thoughtful and tailored to the needs of service-based entrepreneurs. The incredible bonus materials & handouts allow you to begin implementing her step-by-step process right away, now and in the future.
Before taking this course, I had no idea where to even start with my business or offerings. Since taking it, I've created & launched a new offering that feels so aligned for me as a Projector and as a businesswoman, and is entirely rooted in my needs and those of my clients!
I can't recommend Service Design School enough - Nadia is the woo-woo business professor you never knew you needed!»
Natalie
Human Design Guide & Decluttering Expert
Service Design 2020 grad
An investment that returns:
Join Service Design School now and become fluent in the language of Service Design and Design Thinking.
BEST VALUE
One-time payment of
€1397
MOST FLEXIBLE
3 monthly payments of
€499
Note: Here's what will happen once you join SDS – Self Study: Give me a max of 12 hours to send you 💌 a personal welcome email and to get you set up in the course platform. Module 1 (a student favourite!!) will be unlocked and waiting for you, and you'll receive your first link pack of resources, additional insight and recommendations to go with it. You could be knee-deep in Entrepreneurial Archetypes (and sub-archetypes) and Service Design Theory by… like, tomorrow. LOVE THIS FOR YOU!
Meet your teacher
Hi! It me, Nadia Gabrielle.
After pursuing a degree in an interdisciplinary field that merges business, tech and design, I now work at the intersection of business and well-being. This allows me to draw from my background in Design Thinking, Service Design & New Product Development, and Business strategy as well as my 12 years of experience working in the creative & well-being space internationally.
The two pillars of my work are conscious strategy and subconscious capacity. In my experience, we need both solid strategy and subconscious capacity to succeed and to build profitable businesses with longevity.
Service Design School is a conscious, sound strategy curriculum (with a bit of capacity work mixed in). It condenses everything I’ve learned studying with some of the top Service Designers and Design Thinking teachers in the world, and incorporates my experience and unique behind-the-scenes insight my 1:1 client work affords me into service-based businesses in the well-being, the self-development and in the creative space.
Supporting entrepreneurs and biz owners with the techniques and skillset I have acquired over the past twelve years is what lights me up. I believe in the importance of the work you do and I want you to have the tools to do it in a way where you can serve your community while also serving yourself well. If you are up for it, I'll teach you how in Service Design School.
«I wouldn’t be where I am in my business today without Service Design School.»
Leslie Collins, Founder of Wholehearted Being
Quick reminder of what awaits you inside SDS:
● 🖥️ 4 jam-packed modules released over five weeks, teaching you everything you need to know to design captivating service offers that are an instant *add to cart* for your clients
● 🧰 A toolbox of no-fail methods to gain insight into your dream client’s needs, wants and desires (so that you can create non-cookie-cutter swoon-worthy offers)
● 💡 5 creative techniques to think outside of the box (and come up with fresh & alluring solutions) for when you’re sitting slumped in front of your laptop trying to come up with a winning idea
● 🗺️ A done-for-you roadmap with 55 hot tips, prompts and ideas to effortlessly attract, convert and keep clients, and fast-track your success at any stage of the service journey
● 📚 A reading list of the 15 books I recommend for everything from starting out in your biz, to mindset, to dealing with money blocks (cause we need you to be comfortable getting paid)
● ✏️ BONUS: Behind-the-scenes insight into a profitable real life service business and a two-part bonus lesson where you will see exactly how they applied the framework taught in SDS (+ tons of tips for your own business & work flow).
● 🚀 BONUS: 4 weeks of powerful capacity practices to set yourself up for breakthroughs in your business, clear space in your auric field to attract more high caliber experiences and amplify your riches.
● 🧿 BONUS: Eternal Business – the 3-part daily energetic cleansing & protection ritual for you and your business. Highest timeline only, baby!
Dive into Service Design School now…
…and prepare for velocity as you embark on a transformative five week service journey.
BEST VALUE
One-time payment of
€1397
MOST FLEXIBLE
3 monthly payments of
€499
Note: Here's what will happen once you join SDS – Self Study: Give me a max of 12 hours to send you 💌 a personal welcome email and to get you set up in the course platform. Module 1 (a student favourite!!) will be unlocked and waiting for you, and you'll receive your first link pack of resources, additional insight and recommendations to go with it. You could be knee-deep in Entrepreneurial Archetypes (and sub-archetypes) and Service Design Theory by… like, tomorrow. LOVE THIS FOR YOU!
«I absolutely loved Service Design School!
Nadia's unique blend of wisdom, strategy, aesthetics and sense of humor creates a perfect learning environment. The content Nadia teaches is so valuable; I love her approach of combining business with subconscious work (and a little bit of woo).
A pleasant, smooth interaction with a company is so important to me, and I want to offer my own clients nothing less than that. I know that implementing the teachings from Service Design School will have a huge impact on my business going forward - I already got so much out of it!»
Gaby V.
Service Design 2020 grad
Energy Healer & Mentor