In my opinion, every small business owner (or aspiring business owner) should be making use of email.
The stats don’t lie: 💸 Email is the growth & sales channel with the best ROI that I know of, at $42 of return per $1 spent (as per a 2019 study)!
When done right, email has the power to transform your relationships, which are the real measure of the health and longevity of your business – product, or service!
HOWEVER.
Clients and students often shy away from email because they're intimidated by the tech.
But it doesn't have to be hard.
Get access to my two-part 90 minute Email 101 Training for FREE and I’ll break down everything you need to know to start doing emails!
In Part 1, the 45 minute theory class, I talk you through:
💡 why using email is so important for the health (& profitability) of your online or in-person biz
💻 the 2 pieces of tech you'll need (including my top choice)
💌 different ways to get started building a solid list (and 1 limiting belief to rewrite ASAP)
📧 how to make email work for you without you actually working (hint hint, automate)
🔑 3 keys to writing ah-mazing emails (and a very fun, very 90ies bit of homework)
📏 measuring success (+ the 1 easy qualitative measurement that guides most of my biz planning)
In Part 2 – the tutorial – I will quite literally share my own screen as I walk you through how to do all the tech things on my ESP of choice (and the most gorgeous one of them all): Flodesk.
You will learn:
how to get people on your list (forms)
how to segment (as you know, segmentation is your best friend ESPESH as a Projector)
how to 💌 send & organise emails
and how to automate (workflows) in Flodesk
A note: Since this class was recorded a few years ago, Flodesk has added some new features (such as checkouts!), but the structures remain the same, and watching the above tutorial will teach you all the foundational pieces of setting up your ESP.
The good news: You need zero experience or tech literacy, and it's totally fine if you have zero subscribers right now.
My promise: By the end of the training, you’ll have your email set up. That’s right. You won’t just have more information you’re not doing anything with. This is a practical hands-on class, and if you set aside a few hours to do this, the work you put in will continue compounding over time.
Important: After you’ve enrolled in your trial on Flodesk using the link above (this is the only way I can get the class to you), send me a quick screenshot via email using the email address you signed up with & I will send you the class asap!
I used to sell this class for €99 but you can get FREE access to both parts when you sign up for your free 14 day Flodesk trial using my affiliate link.
You're of course not obligated to continue using Flodesk and the trial will cost you $0.00 — meaning, you’ll get FREE access to my two part class (which, if you follow it and apply your teachings will snowball into capital-S success down the road!!)
If you do choose to continue with Flodesk, using my link will also give you 50% off your subscription for your entire first year.
I have been a paying Flodesk customer since they were but a wee startup six-ish years ago, and I have seen it change the game for myself and the health of my business (I run a total of three newsletters with thousands of subscribers from my one account now!!), as well as for my clients and students who are converts
As I say in the class, it's not too late to start… but I do recommend you start now.
Important: After you’ve enrolled in your trial on Flodesk using the link above (this is the only way I can get the class to you), send me a quick screenshot via email using the email address you signed up with & I will send you the class asap!
Grab your matcha, set aside a few hours, and let’s do this together. Your readers will be lucky to have you, and your business (or biz-to-be) will be better for it.